GEFFEN RECORDS OFFERS SIMPLE SIGN ON FOR MUSIC LOVERS
ooTao, a Leader in Open Identity Management, Partners with Record Label
June 12, 2007 (Berkeley/Los Angeles) – Geffen Records, has partnered with ooTao, a leader in Open Identity (Open ID) management, to make it easier for music lovers to log on and connect with all their favorite artists, such as Snoop Dogg, Mary J. Blige, the Cure, Nelly Furtado, Trevor Hall, and Ashlee Simpson. The new “Single Sign-On” launches June 18 and will be expanded to include other Geffen artists as well as new services for fans.
Lee Hammond, Director of New Media for Geffon Records, has been working with ooTao President Andy Dale for almost a year to make it easier and more secure for fans to log on with a single user identification, or i-name. Says
Artists love the new feature, too, said ooTao’s Dale, because music lovers no longer have to sign off and sign in again every time they want to see what’s happening with an artist. Using the same i-name, says Dale, fans can sign into the Geffen site and read about and listen to the music for their favorite artists without leaving the site.